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Marketing is something which people would like to learn more and more and there is no end and more newer ways of marketing like affiliate marketing, Multi-level marketing, internal marketing, online marketing and other techniques are emerging. The entire population would be overwhelmed to collect some greatest secrets on building up the marketing as it should be moving by. You might be simply wondering why nothing works out for you in marketing. According to my experience, the best way is to give out your biggest secrets and it is sure that people will come upto you.

Tactics and strategies are the most important things which will surely take you to the path of success in marketing. Planning along with new techniques and innovations are very important before you start with your first step in marketing. There are several points which are to be taken into account and followed accordingly to succeed in life with marketing.

Some of them include:

1. Arrange the Required Money Before Hand: Money is all that matters and it is one of the most important things required for you to start up something and succeed. Usually what comes up is that you get short of money and finally run for it. Therefore, always budgeting the money needed for the entire marketing process is very important and keep a little extra handy so that you do not need to run for it at the end.
2. It is not Necessary that You Get it Right the First Time: Never feel that you can get things on the right path for the first time as things turn out to be a little odd when you start marketing or any business in the beginning. It will take longer and you should be spending a little extra than expected to start off with marketing and to prosper in life. It will be necessary to adjust, reinvent and even scrap things down or to bring new things before you start off with it.
3. Do not think that Convenient Ways are the Best: You can find different themes, assets, agency or bizdev which can make things easier for you. Always know and realize that these things cannot bring in real fortune as you think and you need to rethink about the same before you chose these options. Even though they are not your best choices, depend on them only when you double think and feel that they can do something good for your marketing.
4. Ignore Disrespectful Advices by Closer Relationships: Always take things and look through it according to your own perspective and never go for the word given by any other person. You can easily rely on your own plans and strategies and those build by you. You need not worry if your dear ones are not satisfied about the logo which you have put up after a good research. The decision taken by you not always right, but still there will be something true in it.
5. Focus on One Niche: It is always the best to focus on a particular place rather than spreading far and wide at first. For marketing, the best idea is to start with a small area and then you slowly widen your wings far and broad.
6. Compromising does not works good in Marketing: According to my own experience, compromises are just far away as I always focus on a goal and try to achieve it and strive till I reach my goal. Always try and change your style and plans of marketing according to the path taken by the outside market. This allows you to move according to the latest trend which is being followed by the outside market.
7. Learn by Reading: There are plenty of books which are available out there and can really help you in gaining success in marketing. There are plenty of case studies, clues, millions of plans, strategies and tactics out there to be followed. This will help you understand about the mistakes made by people and also prevents you from repeating the same. Reading can help you know and understand about the different styles and patterns adopted by people who are into marketing since long.

There are different types of marketing and newer methods are being introduced each and every day. Online marketing is one of the most important of all the newer methods adopted. Small business has been budding up with the new tactics involved with online marketing. Some of the great companies offering this are Overture, Google and many thanks to them. Online video ads are one of the latest ways of marketing which is being popping up and can be gained at a much cheaper rate than expected.

Offline marketing technique is the same as traditional marketing and there are many of them who are prospering with both online as well as offline marketing. Both direct mails as well as local advertisement can be introduced to attract the customers to increase your marketing.

Yet another way of marketing is Word of mouth marketing which has been popular since years and it has also proven to be of great value in increasing the traffic. It is considered to be the most powerful form of advertisement across the entire universe. Satisfied customers start out with this kind of advertisements to increase your marketing levels. The most important thing is to build up a real good relationship with each of your customers so that they start telling about your deeds and the satisfaction they have attained. This will naturally reflect on the marketing side you are working out. Apart from getting more leads, you can also get customers who come in search of you alone. You can also keep these customer well awake and on your side with special offers and coupons to chain up the relation in the future.

The marketing strategies adopted by you will rely on the various advertisements being spread far and wide. With this you can really prosper in life with more returns and success on the marketing plan taken up by you.

If you have been involved with optimizing or promoting your website, you would have often searched your prominent keywords in search engines like Google to check where your site ranks. If you have to deal with more than 20 to 40 keyword phrases, checking your site ranking in the first 30 results, across 10 major search engines can be a daunting task.

Checking your site ranking of this magnitude can be very painful, especially if you wish to do it every month, unless you are using rank-checking software. Google and most other search engines discourage the use of automated software to check site rankings. Most search engines clearly mention this in their Terms of Service. Understandably, they would like to provision their server resources and bandwidth for human visitors and not waste their resources feeding content to software based queries.

If a rank-checking software like WebPosition Gold is setup to check ranking for 50 keyword phrases in the first 5 result pages, Google would have to deal with 50 x 5 = 250 software driven search queries. If the ranking were checked every month, Google would have to deal with 3,000 search queries per year for every site owner running automated rank checking software. Imagine the search volumes the search engines deal with even if a fraction of the billions of websites use the rank-checking software.

Most webmasters are aware that checking site rankings using software is disallowed. However, they do not have many 'legal' options to check where their sites rank. It is unrealistic to expect webmasters not to check their site rankings using software. Even if webmasters check the website ranking manually, Google does not really save server resources spent on such search sessions. Webmasters on the other hand also waste a lot of time, energy and resources (and often) dial-up bandwidth in evaluating the website ranking.

Website Ranking Report (in 0.74 Seconds)
Now imagine a scenario, if you could type in 100 keyword phrases along with your site URL in a special Google interface, and in a jiffy, Google shows up where your site is ranked for each of your keywords along with a count of number of pages 'competing' for each keyword. All this in Google's famous 0.74 seconds! Looks too good to be true? Read on…

If Google and other search engines were to offer this rank-checking facility, it would greatly help webmasters in checking their site ranking and would take away a lot of pain associated with the task. As you would read further down this article, the webmasters would not be the sole beneficiaries. The search engines too would gain tremendously.


What should Google do?
Google should provide a rank-checking facility focused towards the webmasters, as a separate search interface, perhaps in their advanced search section. A proposed interface is suggested below:

* Check your site ranking on Google

* Site ranking result page

Google could offer two methods of rank checking. One as an interface proposed above and a second one through web API's, which can be queried through rank-checking software.

Does Google have an Ability to offer Website Ranking Check Facility?
Since the database index is available to Google for querying in any manner, Google has the capability of querying its database and completing such a search in a single stroke, as against dealing with 100's of queries to get to the same result. Sure they would have to write new codes and interfaces to offer this but the effort would be well worth it.

Who Benefits from a Web Ranking Search Facility?
There are several categories of Internet users who can benefit from a website ranking check facility. The following are the prominent gainers -

Benefits for Webmasters, Search Engine Optimization and Search Engine Marketing Companies
It would save webmasters precious time, bandwidth and resources. Results would be faster than anything they would have experienced in the past.

Some webmasters set a monthly (sometimes weekly) scheduler in the software to run periodic reports. If the website rank checking facility is freely available, they do not need to set an auto scheduler in their software. They can use the facility on as-needed basis, saving unnecessary resource wastage.

Benefits for Search Engines
Google would save significant bandwidth and server resources by handling such queries as a single search. Since, Web API search queries generated by software can be easily isolated from their main search traffic, Google would have more accurate data of real human traffic. This will give them more accurate information for evaluating traffic patterns and planning their future business strategies.

Google can prevent serving AdWords to the Web-API based software queries and get higher yield on serving AdWords to human visitors.

Google would be able to claim and publish traffic figures of higher integrity gaining industry and advertiser trust.

Google will have a focused audience of webmasters, SEO/SEM companies querying ranking on their human interface versions. Google can leverage this highly focused audience to sell AdWords to premium advertisers, such as SEO/SEM Companies, PPC companies, web development companies, web hosting companies, E-commerce solution providers, payment gateway providers, software companies or any company wanting to sell products to site owners.

Traditionally, the Search Engines and SEO companies have been in opposing camps. This one step can win Google friends in the SEO industry and build brand loyalty.


Benefits for PPC / AdWords Advertisers
Google advertisers using AdWords are forced to maintain a minimum click-through ratio (CTR) to keep their campaigns live. Unfortunately, AdWords are also served to non-human software-based queries, since Google cannot differentiate between software and human queries. This dilutes the advertisers' CTR throwing their campaigns into 'stopped' modes while also portraying an incorrect picture of their CTR. If software driven queries were isolated, advertisers would get the benefit of continued campaigns and a higher yield by serving AdWords only to humans.

Benefits for Rank-Checking Software Makers
Website Promotion software companies will find it easier to simplify their rank-checking software modules and improve rank-reporting efficiency by tying up their software codes with the Web APIs for rank checking.

Website Promotion software companies have to constantly update their search code to keep in tune with the changing search engine interfaces and sponsored listing locations to report ranking in natural results. An access to a Web-API can help them get free from this constant code updates.

Benefits for Search Engine Analysts and Statistics Companies
It is needless to point out that Search Engine Analysts and Statistics Reporting companies would have access to a more accurate industry data, which will help them in a more accurate industry analysis.

Summary:
Search engines are unlikely to succeed in warding off webmasters from frequently checking their website ranking on their search properties, no matter how many stringent rules they have in their "Terms of Service". Perhaps the age old saying holds good - "If you can't beat them; join them"

Google, are you listening?

Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web. On an average, 80% of online traffic is driven by search engines like google, yahoo and msn and 50% of buyers search for products on search engines before purchase. Therefore it becomes critical for online businesses to show-up on search engines for search terms related to their products and services.

In order to understand the benefits of SEO let's delve into the intricacies of the definition below and the ancillary procedures involved which help in preparing the ground for the websites.

Search Engine Optimization SEO is a comprehensive exercise of customizing and retooling a website so that it achieves sustained high rankings on Search Engine Results Pages (SERP).

A critical analysis of a website may be helpful in ascertaining the nature of optimization required by the website. The SEO exercise is just not limited to the factors which affect the website directly (the on-page and off-page factors) but also factors which determine the efficacy of the website to the visitors and the search engines alike.

To make it simpler let's divide it into two perspectives:
Optimizing the website for the Visitors: In addition to the website optimization for search engines, the website must cater, more importantly to the needs of visitors. Since a website endorses the clients business on the web and there is a lot of time and investment made to feature the website on the search engines, it is rather important to make the visitor realize the offerings being made to him. If the website's architecture (design and navigation) are not user- friendly then it may turn out to be a zero-sum-game as the visitor may leave the website even before reading anything. The Return-on-Investment goes for toss.

Website Optimizing for Search Engines: It is important to optimize the website from search engine point of view as they serve as a platform where the website has to fare. It involves adhering to certain norms and standards to make a level playing field for all. Therefore, it is important to employ all the ethical seo techniques and dessist from any malafide intent. Most websites on the web are not search engine friendly which hurts their chances of showing up on the SERPs.

Now it is a little easier to comprehend the benefits of optimizing a website as the answer lies in the convergence of the above mentioned two perspectives coupled with custom needs of a website which caters to the client's business and deriving mileage out of resources invested. SEO is a foundation level optimization only. It sets the basics right. The benefits may be summarized as:

1. The website becomes Search Engine Friendly. In essence, all known search engine crawler roadblocks are removed or minimized, which hinder the search engines to index the site.
2. The website is likely to get indexed deeper by search engines. That means that more number of pages would get indexed across more search engines.
3. The website is free of any black-hat / unethical SEO techniques / Spam and will not be a candid ate for penalty by search engines.
4. The website and its optimized pages would have increased relevance to the selected keyword phrases.
5. The site would initially start ranking for low competition keywords as and when the site is re-indexed in the search engine database. It may take as long as 3 to 6 months for this to happen.
6. A significant surge in the traffic may not happen. However after the optimization, the website visibility is bound to increase and may affect the traffic in a positive way.
7. SEO is not intended to increase the conversion rates however if the above points are adhered to the conversion rates may improve.
8. The SEO work would not clear the websites' previous search engine penalties (if any). However if the website is under penalty, after optimization the website is ready for filing an appeal with the search engine in question to remove past penalties.

Your SEO Expert(Jitendra Kumar) For Your

Customized Recommendations: Our recommendations do not follow a cookie-cutter pattern. We do initial analysis for our client websites and after the initial analysis, create a customized SEO proposal based on the requirements of the client.

Detailed Procedures: Search Engine Optimization done by me, uses its expertise and proven set of techniques to provide focused, optimized online content, navigation, code etc to make it more search engine friendly, and improve search engine ranking.

Futuristic Approach: I believe in predicting the changes and trends in the search engine industry and leveraging the findings to provide optimal service to my customers.

Ethical Practices: The stringent adherence to ethical practices makes sure that the clients get most benefit from our seo services, in a safe way, and on a long term basis.

Everything under one roof: I am expert in Search Engine Optimization, Link Building, PPC, Copy writing, Keyword optimization and Content Syndication.